Bad hosting can make you yell an S-word pretty loudly out of frustration. However, there are 4 S-words that you need to consider when choosing a good host.

  1. Speed
  2. Security
  3. Scalability
  4. Support

Here is a deeper dive into each.

Speed

It all starts here. You have to do a lot to make sure your site is up and running quickly enough for modern attention spans. You don’t need a poor host slowing you down. If you’re struggling with poor or spotty WordPress hosting right now, click that link to learn how easy it can be to upgrade.Your site’s speed will be directly linked to your SEO success. First of all, Google factors in your site’s speed when determining your ranking. Of course, they have given no specifics about what a good number is, but they have definitely confirmed that load speed is certainly a factor.

Security

You would-be host should be able to provide you with finite examples of why you can trust them. They should have actual data and case studies to back up their security claims, as opposed to just vague promises. Your company’s data is your most precious asset. Most big companies experience a data breach of some sort, simply because major companies are major targets for hackers. However, they have the resources and global brand names to recover eventually. It’s the smaller businesses that may have to declare bankruptcy or even close their doors forever after a security breach.

Scalability

You need a host that can serve your needs today, as well as give you the flexibility to meet your future needs as you scale and grow your business.Most cheap hosting providers are only really set up to meet baseline needs. If you need more bandwidth or space, you may that find upgrading with them is impossible. Also, they make it very difficult to transition to another provider down the road.Your best bet is to go with a company that gives you a clean line of sight to an upgraded package, so it’s there when your needs demand it.

Support

A lack of support is never a problem… until you have a problem.The major issue with poor customer service or tech support is that they’re letting you down when you need them the most. It’s hard to quantify the exact value of good support. However, you can calculate the cost of bad support by taking a look at how long your site is down, while you’re trying to get a hold of someone.Make sure that you can get someone 24/7, whether it be online or over the phone. Where will they be when you need them the most?Again, if you make the wrong choice, switching over to a new host can be a lengthy and involved process. When you’re weighing your options, take a look at each company’s ability to meet your needs for speed, security, scalability, and support.Make the right decision and choose a quality host, right from the very start!

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